Encounter the Extraordinary | Skyworth Commercial Debuts at the Audio-Visual Industry Alliance Conference, Empowering Industry Development with Full-Scenario Commercial Display Capabilities

On May 28, the 3rd Membership Conference of the Audio-Visual Industry Alliance, themed “Encounter the Extraordinary,” was successfully held in Guangzhou. The event was held in conjunction with the 24th Guangzhou International Professional Lighting and Sound Exhibition, bringing together leading industry experts, enterprise representatives, and professionals from across China to explore new opportunities in the rapidly evolving audio-visual and system integration sectors.

As a vice chairman unit of the Shenzhen Audio-Visual Industry Alliance (Shenmang Sub-Association) and a diamond sponsor of the conference, Shenzhen Skyworth Commercial Technology Co., Ltd. participated throughout the event with a strong presence. The company delivered a themed presentation on its commercial display product solutions and showcased a multi-category smart display portfolio at the exhibition held at the Canton Fair Complex. With 38 years of experience in display technology and a comprehensive one-stop solution capability, Skyworth Commercial joined industry partners in outlining a new blueprint for the upgrading of the audio-visual industry.

Building a Strong Industry Ecosystem for Collaborative Growth

Founded in 2014, the Audio-Visual Industry Alliance is one of the most influential national organizations in China’s professional audio-visual sector. Today, the alliance includes more than 300 member units, 21 branch associations, and 8 preparatory committees. It covers a wide range of segments, including professional audio systems, lighting systems, display technologies, conference systems, intelligent control, system integration, stage engineering, cultural tourism performances, exhibition design, smart venues, and more.

The alliance focuses on the entire value chain of audio, lighting, video, control, and system integration. With a mission centered on integrity, mutual support, and collaboration, it has built an efficient platform connecting manufacturers, system integrators, engineering contractors, and distribution partners. This structure has helped transform the industry from fragmented competition into coordinated development, while supporting high-quality project delivery across theaters, exhibitions, sports venues, cultural tourism spaces, and commercial environments.

This year’s conference, themed “Encounter the Extraordinary,” focused on the industry’s transformation toward system integration, intelligent solutions, and scenario-based applications. Skyworth Commercial’s participation aligned closely with this vision. With its established strengths in commercial display, smart conferencing, and digital exhibition solutions, the company emerged as one of the most notable brands at the event.

As an important member of the alliance, Skyworth Commercial has built deep connections across the manufacturing, integration, engineering, and solution delivery ecosystem. Through stable, reliable products and end-to-end service capabilities, the company continues to support efficient industry operations and long-term development.

Comprehensive Product Presentation and On-Site Demonstration

During the conference, Skyworth Commercial delivered a dedicated presentation session led by Yang Denggao, Vice General Manager and Marketing Director of the company. In his presentation, he systematically introduced Skyworth Commercial’s full product portfolio, AI intelligent agent technologies, the Xiaowei broadcast and control system, and integrated scenario-based solution frameworks.

The product matrix covered a wide range of commercial display categories, including LED display systems, LCD video wall solutions, commercial televisions, advertising displays, and professional monitors. Combined with real-world application cases in smart hotels, smart conference rooms, digital exhibition halls, new retail environments, and transportation hubs, the presentation clearly demonstrated Skyworth’s positioning of “More Complete, More Dazzling, More Intelligent” commercial display capabilities.

The session received strong recognition from attendees, as it effectively illustrated how Skyworth Commercial integrates hardware, software, and scenario-based services into unified solutions tailored for diverse industry applications.

At the same time, during the 24th Guangzhou International Professional Lighting and Sound Exhibition, Skyworth Commercial also made a strong appearance with a range of flagship products. The showcased lineup included the Boss Series display, high-brightness flicker-free LCD splicing screens, and LED-SCOB black-domain display panels.

These products were designed to meet the integrated needs of the audio-visual industry, where display, sound, lighting, and control systems are increasingly converging. By aligning with this “all-in-one system integration” trend, Skyworth Commercial demonstrated its ability to provide high-performance visual solutions that seamlessly connect with broader AV system architectures.

Driving Industry Transformation Through Innovation

From home entertainment displays to deep engagement in the commercial display sector, Skyworth Commercial has consistently evolved alongside industry transformation. The company continues to explore the integration of commercial display technologies, intelligent terminals, and the broader audio-visual ecosystem, supporting the shift from traditional engineering projects toward intelligent and digital service-oriented solutions.

Through continuous innovation and system-level thinking, Skyworth Commercial is accelerating the convergence of display technology with smart control systems and application-driven scenarios. This approach not only enhances product competitiveness but also contributes to the modernization of the entire audio-visual industry chain.

Strengthening Collaboration for a Shared Future

Looking ahead, Skyworth Commercial stated that it will continue to leverage its role as a vice chairman unit of the Shenzhen Audio-Visual Industry Alliance (Shenmang Sub-Association) to deepen cooperation with industry partners. By strengthening collaboration across branding, technology development, and service ecosystems, the company aims to further empower the audio-visual industry’s transformation toward intelligence and integration.

Skyworth Commercial remains committed to utilizing its full-chain advantages to support partners in delivering more advanced, reliable, and scenario-based solutions. With a focus on innovation and industry collaboration, the company seeks to illuminate more application scenarios and contribute to the continued upgrading of China’s audio-visual and system integration industries.

As the industry continues to evolve, Skyworth Commercial will work closely with alliance members and partners to build a more connected, efficient, and intelligent ecosystem—driving forward a new era of integrated audio-visual development.